A
Case Study on
“Supply
Situation of Instants Noodles”
In
Chitwan District
Submitted By:
Goma Koirala
T.U. Regd. No. 7-2-508-55-2004
S. No. 5370
A Fieldwork Report
Submitted to:
Arunodaya College Geetanager
Tribhuvan University
In partial fulfillment of the
requirements for the degree of
Bachelor of
Business studies
Project Management
Geetanager,
Chitwan
July, 2007
faculty of management
tribhuvan university
This is to certify that the fieldwork assignment
report.
Submitted by:
Goma Koirala
T.U. Regd. No. 7-2-508-55-2004
S. No. 5370
Entitled:
A
Case Study on
“Supply
Situation of Instants Noodles”
In
Chitwan District
Has been prepared as approved
by this department.
This Fieldwork assignment report is forwarded for
examination.
Supervisor
........………………
(Head of the Department)
Arunodaya
College
Geetanager, Chitwan
Date : ......................................
Acknowledgements
This report is an attempt to fulfill
the partial requirement of syllabus prescribed by the Tribhuvan University for
the bachelor of business studies.
This report is based on the “Study
of Instant Noodles” in Chitwan district. The completion of this field work
report would not have been possible without the direct and indirect effort of
great number of individual.
At, the very first, I would like to
express my thanks to all of them. I have a great pleasure to express my deep
respects to lecturer Mr. Rajesh Baniya and Padam Raj Sapkota
for their guidance in the course of preparation of this report. I would like to
put my deep thanks to Chaudhary Group of Industry (CUG) because, it provide me
some valuable information about my field report.
At last, but not least, I express my
thank to Gyanjyoti Pustak Bhandar for having computer layout and print
of this report.
Goma Koirala
B.B.S. 3rd year
Arunodaya College
Geetanager, Chitwan
Table of Contents
Acknowledgements
Abbreviations
List of Contents
List of Tables
List of Figures
Chapter -1
Page
No.
1-6
INTRODUCTION 1
1.1 Background of the study 1
1.2 Literature survey 2
1.3 Statement
of the problem 3
1.4 Objective
of the study 4
1.5 Limitation
of the study 5
1.6 Significance
of the study 5
1.7 Organization
of the Report 6
Chapter
-2
7-8
RESEARCH METHODOLOGY 7
2.1 Research Design 6
2.2 Source of data 7
2.3 Data collection Procedures 7
2.4 Methods of data analysis 8
Chapter
-3
9-17
PRESEANATION AND DATA ANALYSIS 9
3.1 Production
Process 9
3.2 Supply situation of noodles 10
3.3 Occupation Wise Analysis of instant noodles 12
3.4 Distribution of Instant noodles on the basis of Consumer’s
priority 13
3.5 Distribution of instant noodle by the quality in the market 16
3.6 Study Result 17
Chapter -4
18-19
SUMMARY, CONCLUSION AND RECOMMENDATION 18
4.1 Summary and Conclusion 18
4.2
Recommendation 19
Bibliography 21
List of Tables
|
Table No.
|
Item
|
Page No.
|
|
3.2
|
Supply situation of instant noodles in Chitwan
Districts
|
11
|
|
3.3
|
Occupation wise analysis of instant noodles users
|
13
|
|
3.4.1
|
Distribution of instant noodles on the basis of
consumer’s priorities
|
14
|
|
3.4.2
|
Price reaction of consumers overall instant noodles
|
15
|
|
3.5
|
Distribution of noodles by quality-wise
|
16
|
List of Figure
|
Figure No.
|
Item
|
Page No.
|
|
3.2
|
Supply situation of instant noodles in Chitwan
Districts
|
12
|
|
3.3
|
Distribution of noodles in occupation-wise
|
13
|
|
3.4.1
|
Distribution of instant noodles on the basis of
consumer’s priorities
|
14
|
|
3.4.2
|
Price reaction of consumers overall instant noodles
|
15
|
|
3.5
|
Quality reaction of
instant noodles
|
16
|
Abbreviations
|
CUG
|
Chaudhary
Udhyog Gram
|
|
No
|
Number
|
|
etc.
|
Etcetera
|
|
B.S
|
Bikram
Sambat
|
|
QTY
|
Quantity
|
|
i.e.
|
That
is
|
|
%
|
Percentage
|
Introduction
1.1 Background
of the Study
Nepal is one of the smallest nations
in Asian continent and is situated in northern rim of south Asia. Nepal covers
a total area of 147,181sq.km. “It has population above 25 millions and 12
millions of them are below the age group 30. More then 80% of the total
population directly or indirectly depends on the agriculture for their
livelihood. Nepal is one of the least developed countries of the world. The per
capita income of it is given as $230.but the population growth rate is 2.38%.it
shows economic performance during the past has not been very encouraging”. In a
developing country like Nepal many industries are being established. Industries
provide employment to the people. Industries have become the main stream of
contemporary economic life and business life. Industries play a vital role for
the economic development of a country. The history of industrial development in
Nepal records that the process started with establishment of Biratnagar Jute
Mill in 1936. Many industries like cotton, wood, sugar food etc. were
established later noodles industries are also most popular among food
industries. There are many noodles industries in Nepal. The popular noodles
industries are Gandaki noodles, Chaudhary group of industries, Morong noodles,
and Mayos noodles. Noodles were introduced in Nepalese market after 2017 B.S. But
the instant noodles production in Nepal started in 1982 after the establishment
of Gandaki noodles. Till today, there are around twenty-four noodles factories
have been established in Nepal.
The selected topic targets the market
of Chitwan district because Chitwan district is one of the largest and well
populated parts of Nepal. It is situated in the central parts of Nepal. Prasi
Bazar is the main Bazar of Chitwan district and is located in the central part
of Nepal and the entire route passes through this way, the demand for fast food
is increasing day by day in Chitwan district. Thus many noodles like Wai-Wai, Mayos,
Hurray, Ruche, Gol-Mol, RumPum, 2p.m, Saka Laka Boom Boom etc are available in
this place.
1.2 Literature
Survey
In
generally market means the meeting point of buyer and sellers. It is the place
or, area where buyer and seller meet together. According to Jevons-
"Market refers to anybody or person who are intimate business and curry on
intensive transition in any commodity" According
to Philip Kottler -"Market is the set of actual and potential buyers of a
product."
A
simple meaning of marketing is selling of goods and services. It is the
purchase and sell of goods and services in the market. Marketing is defined
from the view points of different parties involved in the market. To a salesman
it is selling, to an advertiser it is advertising, to a house wife it is
purchasing of necessary goods' to a producer it is the distribution of product
goods or services. So it is not limited to the purchasing and selling of goods.
Some importance definitions are as below. According to Philip Kottler -
"Marketing is a social managerial process by which individual and groups
obtain what they need and want through creating, offering and exchanging products
of values with others."
According
to W.J.Stanton - "Marketing is a total system of business activities
designed to plan, price, promote and distributes wants satisfying products,
services and ideas to target markets in order to achieves organizational
objectives."
Simply
consumer is known as the final user of goods and services. But in actual the
term consumer is often used to described three different kinds of consumers.
They are ultimate consumers resellers and organization consumers. 30 the
consumer attitude means the view of imagination of that user towards the
definite goods or services. Consumers show their approaches about price,
quality, packaging, durability, colour, advertisement, branding and
distribution system etc. Therefore we can say consumer attitude develop out of
the learning process a result of direct experiences information acquired form
and exposure to mass media. Consumers attitude are relatively consistent with
the behavior and situation. The attitudes are either favourable of any product
or services will be successful for the market. And if the consumer approaches
are unfavourable it will be unsuccessful in the market. Thus the consumer
attitude should deeply be studied by any producers.
1.3 Statement of the Problem
Marketing is the backbone of economic
growth because it increases one’s economy, strengthens the firms. It creates
more employment opportunities and more output. Nowadays, food industries are
increasing rapidly in the world market and development countries like Nepal
demand for the fast food is increasing day to day. Many new industries are
engaged to fulfill this demand. There is high competition among instant noodles
trying to make noodles taster and qualitative.
Nepal is such a country, where we
have to make sure that the product reaches to the extreme corner of the
country, even the hilly areas where there are no proper facilities of the road
and airports. Unless the production is more it is difficult to serve in market
because the cost became very high. And there is a general trend of strong
dominance of traders in Nepal. Retailing is very important part of noodles
business and it has to be ensured that product reaches every corner of the
country. It is very rear that the whole seller sales only the noodles of
company. In that situation company cannot make good strategy with competitors
in the market.
Today, advertising plays a vital role
in promotion of sales by informing and influencing the consumers, the noodles
industry spend a lot in advertising there product but they cannot get the
return of it. It is a major problem of the country. Nowadays, instant noodles
are very popular in the market. In market different types of noodles are
available as wai wai, Mayos, Hurray, Saka Laka Boom Boom, Go mol, Rumpum, 2PM
etc and they all have different taste and price. It creates big problem for the
potential customer to select the product.
1.4 Objectives
of the Study
The specific objectives of the study
are as follows:
1. to study the demand and supply of
instant noodles in the market of Chitwan.
2. to examine the potential consumers of
instant noodles in Chitwan.
3. to obtain the consumers opinion on
price, quality and tastes of instant noodles and
4.
to
examine the popular media of advertisements for the instant noodles.
5.
most of
the consumer is found to know about noodles and their brands through
advertising at the pioneering stage. So, manufactures are suggested to
advertise their product through popular media like radio and T.V. rather than
in magazine.
1.5 Limitation
of the Study
This study has certain
limitations which are as follows
1.
Most
of the data used in this study have been obtain through secondary sources.
2.
Most
of the sample data have been collected from Narayangarh municipality and from Chitwan
Bazar.
3.
The
data analysis is based on simple statistical tools.
4.
The
data has been taken for five years period only.
5.
Time
and resource boundary limitation.
1.6
Significance of the Study
Market has a crucial role in the
balance of payment of the country. Competition has been increasing day by day
in the Nepalese market, where producer are not getting the target market share
and faces the problem of over stocking and rough competition. Competitive
market is preferred for best result. In marketing customer satisfaction is key
point of success. Marketing may be defined as the process of planning and
exacting the conception, pricing, promotion and distribution of ideas, goods
and services to create exchange that satisfy individual and organizational
objective. So, the marketing plays very important roles to individual business
firms, consumers, society and nation.
The knowledge of the motives behind
purchase behaviors of consumer on instant noodles believes to be especially
helpful to the marketers who are related with noodles. There are a number of
retailers, who sales in Narayangarh who sells different kind of brands of
instant noodles. The knowledge of marketing can also help to formulate and to
find out the strength and weakness of its marketing which may serve to give an
insight into their own policy and the appropriate marketing strategies. And
such marketing strategy may relate to segmentation of markets based on motives
of purchase behavior on instant noodles.
So, the researcher have chosen the
title “market situation of instant noodles in Narayangarh municipality” this
study may helpful to retailers, distributors, consumers, and
marketers who buy and sell different types of instant noodles. And it may also
be helpful to future researchers and students to know about market situation of
instant noodles in Nepal. The findings of the study will be based on survey of
market situation; consumers’ need and wants, potential consumer, feeling about
taste quality and price of instant noodles. It is important for the people who
are related with instant noodles. So, it will be helpful for them to plan
effective marketing policy.
1.7 Organization
of the Report
The study is divided into 4 chapters.
The first chapter provides the general introduction about market potential of
instant noodles. In this chapter the researcher studies about the general
background of the noodles and its industry, the existing problems of the
industry and the objectives of the study and limitation of the industry. The
second chapter covers research methodology where the researcher studies the
procedure of the whole study i.e. the process of the data collection and the
types of collected data, sources of data, data analysis method. The third
chapter is the data analysis and presentation. In this chapter tabulation and
the collected of the data is done and analyze it as per the requirement.
Lastly, the fourth chapter presents summary, findings, conclusion and
recommendation where the researcher enlists the summary of the whole report.
Chapter
-2
Research Methodology
The basic study is to know market
situation of the instant noodles and to point out its efficiency and
effectiveness in accomplishing marketing goals. To meet the objective of study
data has collected from consumers, retailers, dealers and producers. The
research methodology employed has been as follows:
2.1 Research
Design
After exploring the source of
information about different aspects of marketing of instant noodles, primary
information were collected through interview with consumers who use instant
noodles. Thus this study uses more descriptive and less analytical research design.
To collect primary data a survey research design has been applied in the study.
2.2 Source
of Data
The information and data required for
conducting study has been collected from both primary and secondary sources,
primary sources have been predominantly. Primary information and data has
generated through questionnaire and interview with the consumer of Chitwan
district. Secondary information has obtained from dealers, producers through
interview and their records.
2.3 Data
Collection Procedures
For data collection, different
aspects of marketing practice and its impact on population will be considered
while preparing questionnaire. The researcher has personally visited the
consumers to distribute the questionnaire form and to take interview. Consumers
from different socio-economic background have been considered.
Similarly, secondary data has been
collected from reports, magazines and journals etc.
2.4 Methods
of Data Analysis
The entire questionnaires distributed
to the consumers were collected and check thoroughly. Then, it was complied and
estimated population of the district is 4, 68,699 out of which 51% is female.
The majority of the people are engaged in agriculture sector, business sector,
and service sector. Various ethnic groups of people are living in Chitwan
district such are Brahman, Chettri, Tharu, Dharai, Gurung, Magar, etc. It is
also taken as a good tourist spot of Nepal as the popular Chitwan National Park
is situated in this region covering 932 sq km area of it. Many tourist visit
every year to enjoy and study the different varieties of animal and birds
situated inside the national park. Chitwan is gradually developing as a
business centre as many industries are started here like as Mount Everest
brewery, Gorkha Brewery, bottlers Nepal private limited etc and many others are
in the course of starting. Though there is only small noodles industries
established here namely Dragon noodles. A well- renounced industry and the
producer of wai wai, gol mol, 2PM, is located in a place called Nawalparasi,
which is a bit far away from Chitwan.
Demands for different noodles are
very prominent here and we can get the variety of with different taste and in
different price. Local people, tourist both domestic and foreigner are all
consumers of noodles in this districts. So it is the better place to study.
Statistical tools that had used for this analysis are simple mean, pie-chart,
percentage, Venn diagram etc.
Chapter -3
Presentation and Data Analysis
3.1 Production
Process
Each company has its own production
process. But in general production process of noodle is same. Production
process of all instant noodles companies is fully automatic. The noodle is
manufactured through a series of connected processes.
Blending:
The various ingredients of the
noodles including high quality wheat,
flour, chicken, shrimp, eggs, sauce, salt, oil and spices are blended together
to make homogeneous dough.
Rolling and Cutting:
After blending the mixed dough in
then through a series of rollers, which spread the mix into, thin sheets ready
for being cut. The sheets are passed through a screw machine which produces the
familiar curly noodles shape. The noodles thus manufactured are cut into
appropriate size, and placed in individual containers ready to be sent for
streaming.
Streaming, Soaping and Deep Frying:
The noodles are passed through an
enclosed streaming chamber where they are steam cooked. There cooked noodles
are then sprinkled with chicken soup, and are sent to the deep frying chamber
to give it the crunchy taste and golden brown look.
Cooling and Packing:
The fried noodles are cooled down by
overhead fans, and after the noodles have cooled down, they are packed in
plastic wrappers, and put into cartoons. The cartoons are sent to the warehouse
after lapping from where it is dispatched to the market.
The cartoons are sent to the
warehouse after lapping from where it is dispatched to the market.
The entire process of noodles
manufacturing is fully automatic where is the various machineries are
interconnected so that the finished process of one machine automatically is fed
into the beginning process of the other machineries. All the Nepali companies
have quite advanced technology with complete automatic machines. But there is
minor difference in the process of production.
3.2 Supply
Situation of Noodles
The previous chapter provided concept
of study, the bases and plan of analysis. This chapter is the main heart of the
study where the collected data are tabulated as per the necessary and analysis
in different ways in order to get the final conclusion of whole study. The main
objective of the study is to analysis the market situation of instant noodles
in Chitwan district. in order to get the best solution on the various problems
in the supply and manufacturing sector we have collected the data from various
suppliers and consumers through structured interview and questionnaire. Thus
the collected data is analyzed in this chapter.
The information required to meet the
objective of the study was supplemented by producer’s dealer’s response. A
different set of questionnaire was administered to them .it was found that producer
produces one brand or multiple brands of instant noodles .the production of
instant noodles at least five years or
three years was taken. The supply situation of instant noodles is presented in
Table 1.
Table No. 3.2
Supply situation of instant noodles in Chitwan
district
|
Years
|
Supply situation (in Cartoons)
|
Growth Percentage
|
|
2060/061
|
44,320
|
28.48
|
|
2061/062
|
50,250
|
13.38
|
|
2062/063
|
61,035
|
21.46
|
|
Total
|
1,55,605
|
|
Above table shows the supply
situation of instant noodles in Chitwan Municipality for past three years. In
2060/061, the total supply was 44,320 cartoons or 28.48% of total share of
three years period. Similarly, in 2061/062, the total supply in this area was
50,250 cartoons, during these periods the growth rate of instant noodles was
13.38%. Similarly, the total supply of the instant noodles was 61,035 cartoons
in 2062/063, maintaining the growth rate of 21.46%. In this way the market
supply of the product (instant noodles) is gradually increasing .the above fact
can also be elaborate saying that for the last year of the last year of the
study the supply situation of the instant noodles has increased by 21.46%.
Figure No. 3.2.
Supply situation of instant noodles in Chitwan
district
3.3 Occupation
Wise Analysis of Instant Noodles
The Table 2, shows that there was
20%, 5%, 7%, 5%, 4%and 4% are the students who use Wai Wai, Mayos, Ruchhee,
Golmol, Rumpum, and others respectively. In total 45% of the total consumes is
done by the students. In the service the percentage is a bit low and the
consumes percentage facts are 8%, 2%, 3%, 3%, 1% and 2% who use Wai Wai , Mayos,
Ruche, Golmol, Rumpum and other respectively by service person. Similarly, 2%,
4%, 2%, 3%, 0%, 0% of consumers use instant noodles in above orders by the
person who stay engage in business sector. In the same way farmers’ shares is
13%of total supply. The person who stay engage in other sector like Wai Wai, Mayos,
Ruchhee, Golmol, Rumpum, and other is 3%, 3%, 3%, 0%, 1%, and 2%, respectively.
Table No. 3.3
Occupation wise
analysis of instant noodles users
|
Occupation
|
Wai- Wai
|
Mayos
|
Ruche
|
Gol-Mol
|
Rum- Pum
|
Other
|
Total
|
||||||
|
|
No.
|
%
|
No.
|
%
|
No.
|
%
|
No.
|
%
|
No.
|
%
|
No.
|
%
|
|
|
Student
|
20
|
20
|
5
|
5
|
7
|
7
|
5
|
5
|
4
|
4
|
4
|
4
|
45
|
|
Service
|
8
|
8
|
2
|
2
|
3
|
3
|
3
|
3
|
|
|
|
|
|
|
Business
man
|
2
|
2
|
4
|
4
|
2
|
2
|
3
|
3
|
-
|
-
|
-
|
-
|
11
|
|
farmers
|
5
|
5
|
2
|
2
|
3
|
3
|
-
|
-
|
2
|
2
|
1
|
1
|
13
|
|
Others
|
3
|
3
|
3
|
3
|
3
|
3
|
-
|
-
|
1
|
1
|
2
|
2
|
12
|
|
Total
|
38
|
38
|
16
|
16
|
18
|
18
|
11
|
11
|
8
|
8
|
9
|
9
|
100
|
The above Table 2 can be presented in the following
pie diagram.
Figure No. 3.3
Distribution of noodles in occupation- wise
3.4 Distribution of Instant
Noodles on the Basis of Consumer’s Priority
The table shows that the Wai-Wai
brand has most popular in the market. The Wai-Wai brand is Mayos and they are
followed by other brands that cover small area of preference.
Table No. 3.4.1
Distribution of
instant noodles on the basis of consumer’s priority
|
Brands Names
|
No. of consumers
|
Percentages
|
|
Wai-Wai
|
40
|
40
|
|
Mayos
|
20
|
20
|
|
Ruchee
|
16
|
16
|
|
Gol-Mol
|
9
|
9
|
|
RumPum
|
8
|
8
|
|
Others
|
7
|
7
|
|
Total
|
100
|
100
|
Figure No. 3.4.1
Distribution of
instant noodles on the basis of consumer’s priority
Table No. 3.4.2
Price reaction of
consumers over all instant noodles
|
Reaction
|
No. of consumers
|
Percentage
|
|
Expensive
|
35
|
35
|
|
Reasonable
|
55
|
55
|
|
Cheap
|
10
|
10
|
|
Total
|
100
|
100
|
Now in price consideration, 35%
respondents think that the instant noodle is expensive, 55%have the opinion
that the price is reasonable, rest of the respondents think that it is cheap.
Thus we can conclude that the price of instant noodles is reasonable in the
market.
Figure No. 3.4.2
Price reaction consumers to instant noodles
3.5 Distribution of Instant
Noodles by the Quality in the Market
The table
below shows that 50%of consumers think that instant noodles is of moderate
quality, 15%say it is a good quality remaining 35%say it has got better
quality.
Table No. 3.5
Distribution of noodles by quality- wise
|
Quality
|
Quantity
|
Percentages
|
|
High Quality
|
35
|
35
|
|
Quality
|
15
|
15
|
|
Moderate
|
50
|
50
|
|
Total
|
100
|
100
|
Source: SSIN Chitwan
Figure No. 3.5
Quality
reaction of instant noodles
3.6 Study
Result
From the above study the following
are the major findings.
1. From 1998 to 2003, the production of
instant noodles was decreasing gradually, while the fast food was coming in the
market due to their different taste and reasonable price.
2. Instant noodles are popular in Narayangarh
and in whole Chitwan.
3.
Demand of instant noodles is highly increasing in Narayangarh
municipality.
4. Noodles factory is also in a place
called Chitwan that is around 20 kilometer away from Narayangarh.
5. Regarding instant noodles, only 100
consumers of Narayangarh municipality are selected for the opinion. It was
found that 100% of the respondents have been using noodles for last four years.
75 % respondents have been using noodles as Tiffin and rest of 25% respondents
used it any time.
6. Considering the consumer’s reaction
over the price of different brand Ruchee and Rum Pum seems to the most
reasonable and Mayos Gol Mol and Wai Wai follow it.
7. Consumers give most preference to the
taste and less preference to the brand and quality.
8. The Wai-Wai brand is in 1st
rank while giving its rank with other brands. Wai-Wai is placed in 1st
position by 70 % consumers and ruche is placed in 2nd position which
is followed by Mayos, Rum Pum and others.
Chapter -4
Summary, Conclusion and
Recommendation
4.1 Summary
and Conclusion
The importance of marketing is
increasing day by day in competitive market. The marketing concept seen in the
present world market has passed through different stages of development and
finally evolves as social concept of marketing. This new concept aims at
maximizing social welfare through delivering goods and services to satisfy
social wants and is produced according to consumer’s preference.
In Nepal noodles are introduced in
2017 B.S. but the actual production of the instant noodles was started from
2039B.S. since then several industries were established in Nepal. In present
there are around 28 factories were established. An effective marketing
mechanism should be set up to exploit this heavily competitive market and the
consumers has became rational so that there demand is highly effected by quality,
price, taste of these product in their
health etc.
From this study it was found that the
demand of instant noodles was increasing in recent year. Among various brands, Wai-Wai
brand product of Chaudhary Group food has covered large market. The consumers
use noodles as Tiffin and their choice depend on the taste of noodles followed
by brand and quality. The noodles industry are using many media of advertising
as an NTV, radio Nepal, FM, wall printing, cinema, newspaper etc to make their
product familiar to the consumers. To cover wide range of consumer market, the
industry should produce the noodles of different flavor such as chicken,
vegetable, mushroom etc in order to fulfill the taste requirement of consumers.
From the above study we have arrived
in the following conclusion:
Instant
noodles use in prevalent in chit wan district. It has high demand in chit wan
district. Various brand instant noodles available are made well known to the
consumers by advertising media, radio Nepal, FM, Television, newspaper, poster
etc. Consumers give more preference on taste and quality. Availability of fast
food with different taste and reasonable price is having negative effect on
consumption and production of instant noodles in the recent years. Various new
brands are coming in the market but producers are not considering about improving
the taste and quality. Government should discourage the unhealthy competition
and give emphasis on taste and quality for the consumers.
4.2 Recommendations
The recommendations are:
1.
Nepal
is an agricultural country almost 80% of the people relied on agriculture. And
most of them eat home mad food items so they have not been habituated in taking
instant noodles. Therefore Noodles Company has to persuade them to use noodles
as readymade fast food through various means of advertising.
2.
An
average man uses instant noodles as Tiffin or lunch or snack. Noodles currently
available in the market range from 75 to 80 grams. So its pack would more than
enough for a person at a lunch. If the noodles company add little quantity in a
pack that would be sufficient to person at a lunch time.
3.
The
government has to encourage the domestic industry and create suitable
environment to the domestic entrepreneurs by making materials easily available.
The government at the same time should bring forth the legal provision against
unhealthy competition.
4.
Nepal
is a hilly country, large number of people lives in villages. They don’t
usually use noodles. Therefore to get maximum benefit, the company should
induce village people to use instant noodles.
5.
Most of
the consumer is found to know about noodles and their brands through
advertising at the pioneering stage. So, manufactures are suggested to
advertise their product through popular media like radio and T.V. rather than
in magazine.
6.
The
quality of Hits and Wai-Wai brand noodles seen 10 be inferior. So, that it is
better to improve the quality of these noodles.
Bibliography
†
Agrawal,
G.R. (199). Marketing management in Nepal: First edition published by
M.K. Publishers and distributors Bhotahity, Kathmandu: Nepal.
† Koirala, K.D. (2057). Marketing
management. First edition published by publisher and distribution
Bhotahity, Katmandu.
†
Thapaliya,
K.A. (1999). A study on market situation of instant noodles ‘YumYum”.
† Wolf, K.H. and P. R. Pant, (1999). Social
science research and thesis Writing. 2nd edition, Published by B/A.E, Pvt.
Limited, Katmandu, Nepal.
Appendix
1. How
do you prefer to eat these noodles ?
( ) Boiled (
) Friend ( ) Straight from the package
2. Which types of meal do you
eat noodles ? What time you prefer noodle for ?
( ) Lunch ( ) Tiffin ( ) Dinner
3. Who ever you think of noodles which of the following noodles
comes in your mind ?
( ) Mayos ( ) RumPum ( ) WaiWai
( ) Ruchee ( ) GolMol ( ) Others
4.
Do you usually buy the some noodles ?
( ) Yes ( ) No
5. If yes which one do you buy ?
( ) Mayos ( ) WaiWai
( ) Ruchee ( ) GolMol ( ) Others
6. How did you came to know about noodles ?
( ) T.V. ( ) Radio ( )
Newspaper
( ) Cinema ( ) Pamphlets ( )
Hording board
( ) Painting ( ) Friend and family ( ) Other
7. Which of the following media do you usually spent more time
in a day ?
( ) Television (
) Radio
( ) Newspaper ( ) Magazine
8. Which brand of noodles is easily available in your place ?
(Priority base)
( ) WaiWai ( ) YumYum ( ) GolMol
( ) Mayos ( ) RumPum ( ) Hits
( ) Ruchee
