A Study On
Distribution and Sales of
Puspanjali
Fishery Development Firm
Jayamangala-6, Chitwan
 |
by:
Dipak Rimal
TU
Registration No. : 7-2-241-73-2004
Symbol No. : 4908
A Field Work
Report
Submitted to:
Balkumari
College
Tribhuvan, University
In
partial fulfillment of the requirement for the degree of
Bachelor
of Business studies
Narayangarh, Chitwan
June, 2007
Faculty of Management
Ref : ............ Date : ..................
Recommendation
This is to
certify that the fieldwork report assignment report:
Submitted by:
Dipak
Rimal
Entitled:
A Study On
Distribution and Sales of
Puspanjali
Fishery Development Firm
Jayamangala-6, Chitwan
has been prepared as approved by this
department.
This fieldwork assignment report is forwarded
for examination.
Report Advisor Program Incharge
Mr.
Moti Prasad Dhungana Mr. Bhim Narayan Adhikari
Sign : ........................ Sign : ......................
Date:………………
Narayangarh, Chitwan
Internal - Evaluation Sheet
We have conducted the internal evaluation examination of the
report.
Submitted by:
Dipak Rimal
TU
Registration No. : 7-2-241-73-2004
Symbol No. : 4908
And found the field work report to be the
original work of the student in written according to the prescribed format we
recommended the field work report to be accepted partial fulfillment of the
requirement for Bachelor Degree (B.B.S) in business studies.
Internal Evaluation Committee:
Chairperson Research Committee:
Member (Report Advisor):
Member (Program In charge):
Acknowledgement
lqe'jg ljZjljBfnoåf/f ;+rflnt tLg jif{] BBS sf]if{sf] t[lto jif{df k7gkf7g x'g] Elective
Course cGtu{t o; "Small Business" ljifodf
cWoog/t k|To]s ljBfyL{{x?n] clgjfo{ ?kdf s'g} g s'g} kl/of]hgfsf] Ps lglb{i6 zLif{sdf
cGt/lglxt /xL :ynut cWoog k|ltj]bg (Fieldwork report) tof/ ug{' kg{] k|fjwfg cg';f/ o; ‘‘k'ikf~hnL dT:o ljsf; kmd{’’ kl/of]hgfsf] ljlqm Pj+ cfOkg{] ;d:ofx?
s]nfpg] k|of; u/]sf] 5' .
;j{k|yd o; Fieldwork report tof/ ug{sf] nflu yfngL b]lv cGTo;Dd ljleGg lsl;dsf] ;Nnfx ;'emfj /
xf};nf lbg' x'g] dfglgo u'?x? qmdzM df]tL k|;fb 9'Ëfgf, kBd/fh ;fksf]6f P+j led gf/fo0f clwsf/L k|lt xflb{s s[t1tf JoSt
ug{ rfxG5' . ;fy} o;
kl/of]hgfsf] af/]df ;Dk"0f{ s'/fsf] hfgsf/L lbO{ ;xof]u ug{' x'g] o; ‘‘k'ikf~hnL
dT:o ljsf; kmd{’’ sf k|f]k|fO6/ Pj+ ;Dk"0f{
sd{rf/Lx?nfO{ xflb{s s[t1tf k|s6 ug{ rfxG5', . ;fy} Report tof/ ug{] qmddf Computer Setting df ;xof]u
ug{'x'g] 1fgHof]tL k':ts e08f/ nfO{
d]/f] k|]/0ffsf] d'Vo ;|f]t dfGb5' . cGTodf cfkm'nfO{ o; wtL{df k}bf u/fpg]
k'Holgo cfdf k|ltklg xflb{s cfef/ k|s6 ug{ rfxG5' .
Dipak Rimal
BBS Third Year
Date :
........................... Narayangarh, Chitwan
Tables of Contents
Recommendation
Internal
evaluation sheet
Acknowledgement
List
of Tables
List
of Figures
CHAPTER- ONE
Page
No.
Introduction 1-4
1.1
Background of the Fieldwork 1
1.2 Literature Survey 2
1.3
Purpose of the Fieldwork 2
1.4 Importance of the Study 3
1.5 Fieldwork Procedure 4
1.6 Method of Data Collection 4
CHAPTER- TWO
Presentation
of Data 5-10
2.1
Presentation of Data 6
2.2 Analysis of Data 9
2.3 Study Result 10
CHAPTER-THREE
Summary,
Conclusion and Recommendation 11-11
4.1 Summary and Conclusion 11
4.2
Recommendation 11
Bibliography
Appendix
List of Tables
|
S.
No.
|
Particulars
|
Page
No.
|
|
2.1.1
|
Ps jif{ -@)^@ / @)^#_ sf] df5f ljqmL
|
6
|
|
2.1.2
|
b'O{ jif{ -@)^)÷)^! / @)^!÷)^@_ sf] df5f
ljqmL
|
7
|
|
2.1.3
|
If]qut cfwf/df df5fsf] ljt/0f -@)^@÷)^#_
|
8
|
List of Figures
|
S.
No.
|
Particulars
|
Page
No.
|
|
2.1.1
|
Ps jif{ -@)^@ / @)^#_ sf] df5f ljqmL
|
6
|
|
2.1.2
|
b'O{ jif{ -@)^)÷)^! / @)^!÷)^@_ sf] df5f
ljqmL
|
7
|
|
2.1.3
|
If]qut cfwf/df df5fsf] ljt/0f -@)^@÷)^#_
|
8
|
CHAPTER- ONE
Introduction
1.1 Background of
the Fieldwork
g]kfndf
em08} *!=%Ü hgtf s[lif k]zfdf cfl>t 5g\ . s[lifdf olt w]/} hgtf cfl>t
ePklg oxfF s[lifdf k"/fg} z}nL ckgfpg'kg{] afWotf 5 .
gofF–gofF k|ljlwx?sf] g]kfndf ljsf; x'g ;s]sf] 5}g .
dWo g]kfndf cjl:yt lrtjg lhNnf s[lif
pTkfbgsf] nflu cufl8 /x]sf] 5 . lrtjg lhNnfn] @@#*=#( ju{ ls=ld= If]q cf]u6]sf]
5 . lrtjg lhNnf k"j{df dsjfgk'/ lhNnf, kl/Zrddf gjnk/f;L / tgxF' lhNnf,
pQ/df uf]/vf / wflb· lhNnf tyf blIf0fdf ef/tsf] ljxf/ / pQ/ k|b]z kb{5g\ .
lrtjg v]ltkfltdf wfg, ds}, tf]/L cflb
k|d'v 5g\ eg] o;sf] ;fy} kz'kfng, s'v'/fkfng tyf df5fkfng klg ul/b}F cfPsf] 5 .
lhNnf s[lif ljsf; sfof{nosf] tYof° cg';f/ lrtjg lhNnfdf kf]v/Ldf *$ x]S6/ / 3f]ndf #) x]S6/df
df5fkfng ul/Psf] 5 .
o;} ul/ lhNnf el/df #!%
kf]v/L ;+Vof /x]sf] 5 eg] s[ifs ;+Vof @)) /x]sf] 5 .
ut jif{ lrtjg lhNnfsf] df5f pTkfbg sl/j @ d]=6g k|lt x]S6/ /x]sf] lyof]
eg] of] jif{ # d]=6g k|lt x]S6/ k'Ug] cg'dfg ul/Psf] 5 .
lrtjg
lhNnf e/tk'/ gu/kflnsf–!!, ef]hf8df /x]sf] k'ikf~hnL dT:o ljsf; kmd{df ! ljufx
If]qkmndf df5fkfng ul/Psf] 5 . ljut % jif{b]lv pQm kmd{jf6 df5fsf] pTkfbg sfo{
klg z'? e};s]sf] 5 . :yflgo afa'/fd 9sfn / lji0f' clwsf/Ln] ;+o'Qm ?kdf z'?
ug{'ePsf] pQm kmd{df d'Vo u/L dfu'/ df5fkfng ul/Psf] 5 eg] /x', g}gL / l;Ne/
sfk{ hftsf df5fklg kfng ul/Psf] 5 . @)^# ;fndf :yflkt o; kmd{df pTkflbt df5fx?
gf/fo0fu9, sf7df08f}+ / kf]v/fdf vkt x'g] ub{5 . o; kmd{df dfu'/ hftsf df5fsf]
e'/f ef/tsf] snsQfaf6 NofOg] ul/G5 eg] cGo hftsf e'/f lrtjgdf g} pknAw x'g]
ub{5 .
1.2 Literature
Survey
pTkfbgaf6 nlIft
ahf/;Dd a:t'nfO{ k'¥ofpg] lqmofsnfknfO{ ljt/0f elgG5 . j:t' ljt/0fsf] nflu b'O{
tTjx? h?/L x'G5g\ .
!= ljt/0f dfWod (Distribution Channel)
@= ef}lts ljt/0f (Physical Distribution)
"Distribution
includes various activities the company under takes to make the product
accessible and available to target customers."
-Kotler,
Philip and Gary Armostony (1997)Principles of Marketing
"Marketing
channels are sets of interdependent organization in the process of making a
product of service available for use or consumption."
-Staton, William. etel (1994)Fundamentals of marketing
"Fish
is a creative that lives in water breathes through gills and uses fins and a
tail for swimming."
-Oxford
dflysf
kl/efiffaf6 of] :ki6 x'G5 ls s'g} klg j:t' ;]jf ljqmLsf] nflu ljt/0f k|0ffnL
cToGt h?/L 5 . ljt/0f ljgf j:t' tyf ;]jfsf] ljqmL c;Dej 5 . To;}n] xfd|f]
ahf/df ljt/0f dfWod / ef}lts ljt/0fsf] ;+o'Qm k|of;4f/f ljleGg u|fxsx? tyf ahf/
;dIf j:t' ljqmL ;Dej agfpg ;lsG5 .
1.3 Purpose of the
Fieldwork
df5f
ljqmL ;DalGw hfgsf/L lng' .
df5f
ljt/0f ;DalGw hfgsf/L lng' .
df5f
ljqmL, ljt/0fdf x'g] ahf/ ;d:of hfgsf/L lng' .
sIffdf
kl9Psf] s'/fnfO{ jf:tljs hLjgdf ptfg{' .
;'emfjM
æk'ikf~hnL
dT:o ljsf;Æ sf] ;'wf/sf lgs} sbdx? rfNg' clgjfo{ 5 . d}n] o; If]qsf] cWoog ug]{
qmddf kmd{n] ef]Ug' k/]sf ;d:ofx? klg b]v] . o;n] ubf{ kmd{sf] plrt dfqfdf
ljsf; x'g ;s]sf] 5}g . ctM kmd{sf] ;d:t cWoog ubf{ d}n] kmd{sf] ljsf;sf] nflu
lgDg ;'emfjx? lbg] k|of; u/]sf] 5' .
kmd{n]
cfjZos dfqfdf df5fsf] e'/fx? pknAw u/fpg' kb{5 .
df5f
kfng ug]{ cfjZos dfqfdf kf]v/L, kfgL / df5fsf] cfjZos bfgfsf] ;d'lrt Joj:yf
ug'{ kb{5 .
jhf/sf]
lj:tf/ ug'{kb{5 .
xfdL o; æk'ikf~hnL dT:o ljsf;Æ kmd{sf]
;DaGwdf klg ljqmL ljt/0f sfo{ / o; sfo{df ePsf sl7gfOx?, o;sf] ;DaGwdf cGo
tYof°x? ljqmL d"No cflbsf af/]df hfgsf/L lng] k|of; ul/Psf] 5 . o;
Fieldwork Report sf] d'Vo p2]Zo g} kmd{sf] ljqmL / ljt/0fsf] ;DaGwdf hfgsf/L
lng' /x]sf] 5 .
1.4 Importance of
the Study
sIff lzIfssf] kof{Kt dfqfdf ;xof]u pknAw ePsf] sf/0fn] ubf{ Fieldwork
report sfo{ lgs} ;xh eof], xfdLn] o; kmd{sf] cWoogaf6 df5fsf] k|f/lDes
cj:yfb]lv ;Dk"0f{ hLjg rqm ;DalGw g} 1fg xfl;n ug{ ;kmn eof} . o;/L Pp6f
kmd{sf] cWoog ubf{ xfdLn] To; kmd{;Fu ;DalGwt /fd|f g/fd|f s'/fx? yfxf kfof}+ .
h;n] ubf{ To; kmd{sf] nflu cfjZos ;'emfjx? lbg ;kmn eof} . To; æk'ikf~hnL dT:o
ljsf; kmd{Æ sf ;Dk"0f{ sd{rf/L jf ;fyLx? dfem kl/lrt eof} / pgLx?;Fu}sf
Pp6f gofF efjfgfTds gftf :yflkt ug{ klg xfdL ;kmn eof} .
1.5 Fieldwork
Procedure
o; Report tof/ kfg{sf] nflu lgDg k|lqmof ckgfOof] h;nfO{ oxfF
k|:t't ul/Psf] 5 .
!= Report Writing
sf] ;DaGwdf College
@= Fieldwork Report s'g ljifodf n]Vg] elg Subject Teacher ;Fu 5nkmn
ul/of] .
#= Subject Teacher
sf] k/fdz{ adf]lhd Fieldwork
Report sf] nflu sn]hdf cg'dlt kqsf] nflu cfj]bg lbOof] .
$= sn]haf6 cg'dflgt tyf
Recommendation ;lxtsf] kq kfOof] .
%= Fieldwork Report tof/ ug{
nfUg] ;DefJo tYof°sf] k|ZgfjnL agfP/ k'ikf~hnL dT:o ljsf; kmd{df uOof] .
^= pQm kmd{df sd{rf/Lsf] ;xof]uaf6 pQm kmd{sf]
tYof° ;+sng ul/of] .
&= cfjZos cGo s'/fsf]
hfgsf/L lnO{ Report Writing z'? ul/of] .
1.6 Method of Data
Collection
s'g} klg s'/fsf] lgisif{df k'Ug ;j{k|yd tYof° ;+sng / To;sf] plrt ?kdf
ljZn]if0f ul/g' k5{ . tYof° ;+sng ug{] k|d'v @ ljlwx? Primary
data Collection / Secondary data Collection x'g\ .
Primary data Collection cGt{ut ljlwx? k|of]udf Nofpg ;lsG5 .
!=
k|ToIf JolQmut e]63f6
@= ck|ToIf df}lvs cGt/jftf{
#=
:yflgo If]qaf6 k|fKt ;dfrf/x?
$=
k|ZgfjnL ljlw
Secondary data Collection af6 klg ljleGg ljlwx?sf] k|of]u ul/ ;"rgf
;+sng ug{ ;lsG5 .
!= k|sflzt >f]tx? -kqklqsf, lstfa_
@= ck|sflzt >f]tx? -cGo_
oL
b'j} ljlwx?sf cf–cfkm\g} dxTj /x]sf 5g\ Primary data af6 tYof° ;+sng ubf{ ;xL x'g] cg'dfg eP klg
vlr{nf] / al9 ;do nfUg] x'G5 eg] Secondary data af6 tYof° ;+sng ubf{ sd ;dodf / vr{df ug{ ;lsPtf
klg k"0f{ ljZj;gLo x'g ;Sb}g .
o; Report tof/ kfg{ b'j} ljlw k|of]u ul/Psf] lyof] h;df Primary
data cGt{ut 5nkmn, cGt/jftf{ cflb / Secondary
data cGt{ut lh=s[=lj= sfof{noaf6
df5f ;DalGw hfgsf/L lnOPsf] lyof] .
CHAPTER-
Two
Presentation
and analysis of Data
2.1 Presentation
of Data
s'g} klg
kmd{sf] cfly{s tyf Jofkfl/s l:ylt ;xh 9·af6
hfgsf/L kfpg tYof°x?sf] cfjZostf x'G5 . tYof°x?nfO{ tflnsfaf6 tyf lrqaf6
k|:t't ug{ ;lsG5 .
xfdLn] oxfF Primary / Secondary
data Collection ljlw4f/f o;
kmd{sf] tYof° ;+sng u/L oxfF k|:t't ul/Psf] 5 .
2.1.1 Ps jif{ -@)^@ / )^#_ sf] df5f ljqmL
Table No. : 2.1.1
Ps jif{ -@)^@ / )^#_ sf] df5f ljqmL
|
qm= ;+=
|
ljj/0f
|
laqmL s]= hL=
|
b/
|
hDdf
|
|
!
|
dfu'/
|
&(%)
|
(%
|
&%%,@%)
|
|
@
|
/x', g}gL
|
@())
|
*%
|
@$^,%))
|
|
#
|
l;Ne/
|
!*))
|
&)
|
!@^,)))
|
|
|
hDdf
|
!@^%)
|
|
!,!@&,&%)
|
Figure No. : 2.1.1
Ps jif{ -@)^@ / )^#_ sf] df5f ljqmL
dflysf] tYof° cWoog ubf{ lttjgdf
lj:tf/} df5fsf] klg ljqmL a[l4 eP h:tf] b]lvG5 . lrtjg leq /x]sf kmd{x?n] w]/}
s'/fx?df ljrf/ k'¥ofO{ o;nfO{ cem a[xt / ljqmLdf ltj|tf Nofpg' h?/L 5 . o;df
klg dfu'/ df5fsf] dfu cGosf] eGbf a9L b]lvPsf] 5 . pTkfbsn] ;f]xL cg';f/sf]
;+/rgf tof/ kfl/ o;df lj:t[lts/0f u/fpg' h?/L 5 .
2.1.2 b'O{ jif{sf] df5f ljqmL -@)^)–)^! /
)^!–^@_
Table No. : 2.1.2
b'O{ jif{sf] df5f ljqmL -@)^)/^! / )^!/^@_
|
qm=;+=
|
ljj/0f
|
)^)/)^! -s]=hL=_
|
)^!/)^@ -s]=hL=_
|
|
!
|
dfu'/
|
%$))
|
&(%)
|
|
@
|
/x',
g}gL
|
@*))
|
@())
|
|
#
|
l;Ne/
|
@$))
|
!)))
|
|
|
hDdf
|
!)^))
|
!@^%)
|
Figure No. : 2.1.2
b'O{ jif{sf] df5f ljqmL -@)^)/^! / )^!/^@_
dflysf] tflnsf / :tDe lqr
cWoog ubf{ @)^)/^! df eGbf )^!/^@ df ljqmLdf ult b]lvPsf] 5 . ljqmL
a[l4 ePsf] b]lvG5 . t/ /x', g}gL / l;Ne/sf] t'ngfdf dfu'/sf] cf}ift ljqmL a[xt
b]lvG5 . lrtjgsf] ahf/df df5fsf] ljqmL x]bf{ cfpg] lbgx?df o;sf] cem a[l4 x'g]
;Defjgf b]lvG5 . ljjfx jf cGo ef]hx?df
lj:tf/} df5fsf] kl/sf/ klg ylkPsf] b]lvG5 . To;}n] oxfFsf s[ifsx?n] df5f pTkfbg
/ ljqmLdf ljz]if hf]8 lbg' h?/L 5 .
2.1.3 If]qut cfwf/df df5fsf] ljt/0f
-@)^@–)^#_
Table No. 2.1.3
Distribution
of Fishes on the Basis of Area (Per Kg. each year)
|
ljj/0f
|
sf7df08f}+
|
kf]v/f
|
gf/fo0fu9
|
|
dfu'/
|
##))
|
!!%)
|
!%))
|
|
/x' g}gL
|
^&))
|
@^&%
|
@%))
|
|
l;Ne/
|
@&))
|
@$))
|
@())
|
|
hDdf
|
!@&))
|
^@@%
|
^())
|
Figure
No. : 2.1.3
df5fsf] ljt/0f
df5fsf] ljt/0fnfO{ x]bf{ g}gL df5f gf/fo0fu9df dfq vkt
x'g] b]lvG5 / sf7df08f}+, kf]v/f / cGo :yfgdf dfu/ df5f ljt/0f ePsf] b]lvG5 .
o; k'ikf~hnL dT:o ljsf; kmd{sf] df5f
ljt/0f ug{] dfWodx?
!= Producer Customer Direct channel
@= Producer Retailer Costumer Indirect
Channel
o; kmd{n] glhssf u|fxsx? hf] ;lhn} ;Fu kmd{;Dd cfpg ;Db5g\ . To:tf
u|fxsx?nfO{ Direct Channel dfkm{t df5f ljqmL ub{5 .
6f9f 6f9fsf h:t} sf7df08f}+, kf]v/f Pj+ k"jL{ lrtjg / gf/fo0fu9sf
u|fxsx?nfO{ Indirect Channel sf] dfWodaf6 df5f ljqmL
ug{] u/]sf] 5 . kmd{ b'j} dfWodsf] k|of]u u/]tf klg Direct
Channel eGbf Indirect Channel g} a9L k|efjsf/L b]lvPsf] 5 . Indirect
Channel af6
s"n ljqmLsf] *=%% df5f ljqmL ul/G5 eb ] Direct Channel af6 !%% df5f ljqmL ul/G5 .
2.2 Analysis of
Data
o; k'ikf~hnL dT:o ljsf; kmd{sf] pTkfbg d'Vo ul/ dfu'/ df5f ePsf] /
d'Vo ahf/ gf/fo0fu9 g} /x]sf] kfOof] . o; kmd{af6 pTkfbg x'g] /x', g}gL /
l;Ne/ hftsf df5f dfu'/sf] t'ngfdf sd
pTkfbg x'g] b]lvG5 / pQm hftsf df5fx? gf/fo0fu9 ahf/df g] vkt x'g] b]lvG5 .
df5f sf7df08f}+,
kf]v/f / cGo :yfgx?df ljt/0f x'g] eP klg sd dfqfdf ljt/0f x'g] b]lvG5 . dfu'/
df5f pQm :yfgx?df ljt/0f ePsf] b]lvG5 . dfu'/ df5f lhpb} a]Rg' kg{] x'gfn]
kfgLdf /fv]/ g} 9'jfgL ug{' kg{] x'gfn] 9'jfgLdf a9L vr{ x'g] b]lvG5 . /x',
g}gL / l;Ne/ hftsf df5f df/]/ nfg' kg{] x'gfn] 6f9f 6f9f n}hfFbf lju|g] 8/
x'gfn] :yflgo ahf/df g} ljqmL x'g] kfOof] .
o;nfO{ x]bf{ cl3Nnf]
jif{df eGbf o; jif{df ljqmL a9]sf] kfOof] eg] a9L d"No kg{] dfu'/ hftsf]
df5fsf] pTkfbg a9]sf] / sd d"No / sd ljqmL x'g] l;Ne/ hftsf df5fsf pTkfbg
a9]sf] kfOof] o;af6 s] k|i6 x'G5 eg] o;sf] Joj:yfkgaf6 sd vr{df a9L pTkfbg
ug{]tkm{ plrt sbd rfn]sf] kfOof] .
o; df5fsf] ljt/0fdf g]kfnsf] k"lj{ efudf ljt/0f
ePsf] kfOb}g eg] sf7df08f}+, kf]v/f afx]ssf cGo :yfgdf klg ljt/0f sfo{ ug{'
kg{] b]lvG5 .
2.3 Study Result
lrtjg lhNnfdf ljut $ jif{ cufl8 af6 g} z'? ul/Psf] o; k'ikf~hnL
dT:o ljsf; kmd{n] xfn cfkm\gf] pTkfbg sfo{ ul/ /x]sf] 5 .
o; If]qdf df5f kfng
Pp6f dfq ePsf]n] eljiodf cGo s[ifsx?af6 klg df5f kfng ;DalGw ;/;Nnfx lbO{ o;sf]
kmfObfsf] ljifodf k|sfz kf/]/ Pp6f df5f kfng s[ifs ;d"x g} agfpg' kg{]
b]lvG5 . ahf/ vf]hL u/l df5fsf] ljqmL ljt/0f ug{' kg{] b]lvG5 . df5fsf] e'/f
ef/taf6 Nofpg'kg{] ePsf]n] vr{ a9L kg{] b]lvG5 . To;}n] :yfgLo :t/df g} df5fsf]
e'/f pTkfbg ug{ ;lsPdf vr{ sd u/fpg ;lsG5 eGg] d]/f] ;'emfj 5 .
cGtdf dnfO{ s] cfzf 5
eg] pQm Joj;fo ;kmntfsf ;fy ;+rfng x'Fb} hfg]5 . ahf/df cfkm\gf] ljqmL ljt/0f
klg lg/Gt/ ul//xg] 5 . o; k'ikf~hnL dT:o ljsf; kmd{sf] pQ/f]Q/ k|ult x'g] 5
eGg] cfzf lnPsf] 5' .
CHAPTER-THREE
Summary,
Conclusion and Recommendation
3.1 Summary and
Conclusion
g]kfnsf] kl/k|]Ifdf xfjf kfgL ;'xfpFbf] o; dT:o kfng
Joj;fo lrtjg lhNnfdf lgs} nf]slk|o ePsf] 5
. lrtjg lhNnfsf] tfkqmd klg df5fsf] nflu pko'Qm 5 .
ljut $ jif{ cufl8 b]lv
cfkm\gf] sfo{ k|f/De u/]sf] o; k'ikf~hnL dT:o ljsf; kmd{n] klg ljleGg sl7gfOx?
a]xf]g{' k/]sf] 5 . e'/f ef/taf6 Nofpg' kg{] k|d'v ;d:of xf] eg] pGgt hftsf
df5fsf] e'/f plrt ahf/, of]Uo k|fljlwsx?sf] cefj klg o; dT:o ljsf; kmd{n]
a]xf]g{' k/]sf ;d:ofx? x'g\ .
o; kmd{n] ;dfhsf nflu
s'g} gs/fTds lsl;dsf] sfo{ ljqmL u/]sf] 5}g ;fy} eljiodf o; kmd{n] cfkm} e'/f
pTkfbg ul/ cGo s[ifsx?nfO{ ljqmL ljt/0f ug{] nIo lnPsf] 5 . ;fy} tof/L df5f ljqmL
ljt/0fsf] nflu klg g]kfnsf] d'Vo zx/df ljqmL ug{] nIo lnPsf] 5 . o;sf] nflu klg
g]kfnsf] d'Vo ljqm]tfx? /fv]/ ljqmL ljt/0f ug{] ;f]r agfOPsf] 5 .
;fy} o; kmd{sf]
If]qkmn ;fgf] ePsf]n] o;nfO{ a9fO{ a[xt ug{] of]hgf ;d]t o; k'ikf~hnL dT:o
ljsf; kmd{sf] /x]sf] 5 .
3.2
Recommendation
o; æk'ikf~hnL dT:o ljsf; kmd{Æ n] ;j{k|yd pGgt hftsf e'/fx? cfjZos
dfqfdf pknAw ug{ ;Sg' kb{5 .
ahf/sf] lj:tf/ u/L kmd{sf] ljsf; ug'{kb{5 .
oftfoftsf] Joj:yf ug'{kb{5 .
ljq]mtfsf] vf]hL sfo{ u/L pTkfbg j[l4 ug'{kb{5 .
kmd{sf] cfsf/, nufgL / If]qkmndf j[l4 ug'{kb{5 .
bIf k|ljlwsf] Joj:yf ug'{kb{5 . cflb .
Bibliography
1. Agrawal, G.R. :
"Fundamental of Marketing"
M.K. publishers and Distribution Bhotahity, Kathmandu
oct, 2004
2. Annual Report : Different
kinds of instant noodles, 2005
3. Basnet, N.B. : A
study of marketing potentially of Gandaki Noodles in Kathmandu
valley, 2043
4. Bhusal, Baikuntha
Prasad "Fundamentals of Selling" Gyanjyoti Pustak Bhandar,
Narayangarh Chitwan, 2005.
5. Joy, P.K. :
"Total project management",
The Indian context, New Delhi
6. Koirala, K.D. :
"Marketing decisions" 5th
edition M.K. Publisher and distribution Bhotahity, Kathmandu
7. Sapkota, Padma Raj "Distribution
Management" Gyanjyoti Pustak Bhandar, Narayangarh Chitwan, 2005.
Appendix
d}n] o; kmd{sf] Fieldwork Report tof/ kfg{] qmddf ljleGg Question
x? tof/
kf/L cfjZos tYof° ;+sng u/]sf] 5' . lt lgDg k|sf/ 5g\ .
!= o; kmd{ slxn]af6 z'? ePsf] xf] <
@= o; kmd{ ;+rfng ubf{ s] s:tf sl7gfO /
;d:ofx? ef]Ug' k/]sf] 5 <
#=
o;sf] d'Vo ahf/ s'g xf] <
$= o;n] ;dfhdf s] s:tf] pQ/ bfloTj jxg u/]sf]
5 <
%= o;sf] nufgL s] slt 5 <
^= o;n] jflif{s slt cfDbfgL ub{5 <
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