AN ANALYSIS ON DISTRIBUTION CHANNEL OF
AVINASH HATCHERY PVT. LTD.
(Avinash Feed Pvt. Ltd.)
Mangalpur-2, Rampur
 |
Submitted By:
Bijaya Adhikari
T.U. Reg. No.
7-1-241-029-97
S.N.:- 4894
A Fieldwork
Report
Submitted to:
In partial
fulfillment of requirement for the degree of
Bachelor in
Business Studies
Narayangarh, Chitwan
July, 2007
Faculty of Management
RECOMMENDATION
This is to certify that fieldwork assignment report
Submitted By:
Bijaya Adhikari
T.U. Reg. No.
7-1-241-029-97
S.N.:- 4894
Entitled:
An Analysis on Distribution Channel of
Avinash Hatchery Pvt. Ltd. (Avinash Feed Pvt. Ltd.)
has been prepared is approved by this department.
This fieldwork assignment report is forwarded for examination.
Supervisor
Head of Department
Narayangarh, Chitwan
Date:- .................................
ACKNOWLEDGMENT
;j{k|yd bIf hgzlQm kl/rfng ug]{ p2]Zon]
tof/ kfl/Psf] o; B.B.S. Third Year sf] Fieldwork sf] Report tof/ ug'{kg]{ k|fjwfg kf7\oqmddf /flvlbg'
ePsf lzIff ljefu tkm{af6 lzIffljbx?nfO{ w]/} w]/} cfef/ JoQm ug{ rfxG5' .
T.U. n] ljBfyL{k|lt lnPsf] nIonfO{ cfTd;fy ul/
cfˆgf] Ifdtfn] EofP;Dd ;'rgf tyf tYofÍx? ;+sng ul/ “An Analysis on Distribution Channel” Avinash Hatchery (Avinash Feed) Pvt. Ltd. cfof]hgfsf] cWofog u/]sf] 5' . of] report tof/ ug{] qmddf cfˆgf] JolQmut ;do vr{ ub} ;do ;dodf ;xof]u ;'emfj / xf};nf
lbg] cfb/0fLo k|fWofks >L kß/fh ;fksf]6f, df]lt k|;fb 9'Ëufgf tyf led gf/fo0f
clwsf/L nfO{ xflbs cfef/ k|s6 ug{ rfxG5' . ;fy} cGo d]/f] o; lkmN8 l/kf]{6 ug{
;xof]u ug{] d]/f] ;xof]uL ;flyx? nfO{ klg xflb{s cfef/ glb/xg ;lSbg. Fieldwork Report tof/ ug{sf] nflu tYofÍ pknAw u/fpg' x'g] cljgf; lkm8sf Feed officer dlgif yfkf / To:t} Computer Operator
Sarmila Poudel Ho'nfO{ wGojfb lbg rfxG5' .
cGTodf sfo{df ;xof]u ug{'x'g]
;'dLt afa' ltjf/L k|lt klg cfef/
k|s6 ub{5' .
Bijaya
Adhikari
BBS 3rd
year
Table of Content
Acknowledgements
List of Tables
List of Figures
Page No.
Chapter - I
1-5
Introduction
1
1.1
Background of fieldwork study 1
1.2
Literature survey 3
1.3 Purpose
of fieldwork project report 3
1.4 Fieldwork
procedure
4
1.5 Method of
data collection
4
Chapter - II
6-10
Presentation of Data 6
2.1
Presentation and Analysis of data 6
2.2 Analysis
of Data 7
2.3 Study
result 9
Chapter - III
11-12
Summary and Conclusion 11
3.1 Summary 11
3.2
Conclusion 11
3.3 Recommendation 12
Bibliography 13
Appendix 14
List of Table
Table No.
Subject
Page No.
1. Sales Status of
Production
5
2. Sales Status of
Month
6
|
List of Figures
Figure No. Subject
Page No.
1. Sales of production on Pie
chart 5
2. Sales of Simple-Bar
diagram 7
|
CHAPTER -I
INTRODUCTION
1.1 Background of the fieldwork study
k|flrg ;dodf cf}Bf]lus ljsf; ePsf] lyPg
. cy{tGqnfO{ cfw'lgsLs/0f ug{sf] nflu s[lifdf cfwfl/t cy{tGqnfO{
cf}Bf]lus/0f tkm{ pGd'v u/fpg' cfjZos lyof] . a]nfotaf6 z'? ePsf] cf}Bf]lus qmflGt
kZrft ljZjdf ltj| ?kdf pBf]ux? :yfkgf x'g yfn] h;n] a:t'sf] pTkfbgdf ltj|tf
cfof] . o;/L pTkfbg ePsf a:t'x? pTkfbsn] laqmL ljt/0f ug{ ;kmn tyf c;kmn ePsf]
kfOG5 . ahf/df x'g] k|lt:kwf{Tds jftfj/0fn] ubf{ pTkflbt j:t'x? s] slt pTkfbg
ug]{ s;/L ljt/0f ug]{ h:tf ;d:ofx? b]lvg yfNof] . h;sf] kl/0ffd :j?k pTkflbt
j:t'x?sf] plrt ljt/0f dfWod ;b:ox?sf] cfjZostf x'g yfNof], kmn:j?k ljZj ahf/df Distribution
Channel, Channel member sf] pTklQ eof] . o;/L pTkfbsx?sf]
sfd s]an j:t' pTkfbg ug'{ dfq} /x\of] / ljt/0f ;DalGw cleef/f ljt/sx?sf]
lhDdfdf kg]{ uof] . o;/L pTkfbsaf6 pTkflbt j:t'sf] ljt/0f ug{ ljt/0f dfWodsf]
5gf}6 ug{ yflnof] . dfWod ;b:ox?sf] 5gf}6 ubf{ j:t'sf] k|s[tL / k|lt:kwf{sf]
l:ylt cflbnfO{ dWogh/ ul/g yflnof] . s'g} j:t'sf] ljt/0f ubf{ k|ToIf dfWod /fd|f]
dflgof] eg], s'g} j:t'sf] ljt/0f ubf{ ck|ToIf dfWod pko'Qm dflgof] .
o; cljgf; lkm8\af6 tof/
kfl/Psf] bfgfnfO{ lrtjg lhNnfsf] k|foM ;a}h;f] ljz]if u/L zf/bfgu/, z/0fk'/,
d+unk'/sf s'v'/f kmd{x?df ljqmL ljt/0f ub} cfPsf] 5 . tof/L bfgfnfO{ cfˆgf}
l8kf] / l8n/ dfkm{t tyf cGo dfWodaf6 bfgf u|fxs ;fd' k'¥ofpb} cfPsf] 5 . o;
pBf]un] b'O{ tl/sfaf6 bfgfnfO{ pkef]Qmf ;dIf k'¥ofpb} cfPsf] 5 .
!=k|ToIf dfWod (Direct Method)M– pBf]u glhs /x]sf] u|fxsx?nfO{ o;n] k|ToIf dfWodaf6 g}
cfˆgf] bfgfnfO{ ljqmL u/]sf] kfOG5 . o; dfWoddf Producer cfkm}n] g} clGtd
pkef]Qmf ;fd' j:t' tyf ;]jf l56f] 5l/tf] dfWodaf6 k'¥ofpb} cfPsf] 5 . of]
dfWodaf6 u|fxssf] cfb]z x'g] ljlQs} pBf]usf] ;fwgåf/f u|fxssf] 3/;Dd k'¥ofPsf]
b]lvG5 .
@= ck|ToIf dfWod (Indirect Method
)M– o; dfWoddf bfgf pkef]Qmf tyf s[ifs
;fd' k'¥ofpFgsf] nflu tof/L bfgfnfO{
pBf]uaf6 ;fwgn] 6f9f 6f9fsf] l8n/ ;Dd k'¥ofPsf] 5 .
g]kfn Ps s[lif k|wfg b]z xf] . s[lif cGtu{t v]tL afnLsf
cltl/Qm kz'k++l5 kfng ub}{ cfPsf] kfOG5 . g]kfndf kflng] kz'k+l5 h:t} M ufO{,
e};L, e]8fafv|f, rf}/L, a+u'/, ;'+u'/ s'v'/f cflb k|d'v 5g\ . pGgt hftsf
kz'k+l5sf] nflu kf}li6s cfxf/sf] cfjZostf kg]{ x'gfn] g]kfn bfgf pBf]ux?sf]
:yfkgf ePsf] kfOG5 . xfn g]kfndf km:6fpb} uPsf] s'v'/f kfngsf s'v'/f Jofj;foLx?
dWo] &)Ü eGbf a9L Jofj;foLx? o; lhNnfdf /x]sf 5g\ . oxfFsf] e'–jgf]6 tyf
jftfj/0f s'v'/fkfng Jofj;fosf] lglDt pko'Qm 5 . oftfoft, ;+rf/, :jf:Yo, bIf
hgzlQm, ljB't nufPtsf ;'ljwfx?sf] pknAwtfn] o; Joj;foaf6 pTkflbt c08f tyf df;'
g]kfnsf k|d'v ;x/x?df k'¥ofpFg cltg} ;lhnf] 5 . t;y{ s'v'/fkfns s[ifsx?sf]
lxtnfO{ Wofgdf /flv ;/sf/n] pGgt hftsf rNnfx?, cf}iflwx? tyf bfgf tof/ ug{sf]
lglDt cfjZos sRrfkbfy{x? ;j{;'ne d'Nodf pknAw u/fpg cfjZos b]lvG5 .
cljgfz lkm8\af6 pGgt
hftsf s'v'/fkfns Jofj;foLx?sf] lxtnfO{ Wofgdf /flv lj=;=@)%$ kmfNu'g @%ut] b]lv
bfgf pTkfbg sfo{ ub}{ cfO/x]sf] 5 . o; pBf]usf] sfo{no tyf ejg d+unk'/–@, k'j{
/fdk'/df /x]sf] 5 . s'v'/f bfgf c8{/, vl/b ljqmL tyf pBf]u Jofj:yfkg jf ahf/
k|aGwssf] lglDt ;Dks{ sfo{no klg d+unk'/–@, df g} cjl:yt 5 . o; pBf]udf sfo{/t
sd{rf/Lx?sf] ;+Vof @# hgf /x]sf] 5, eg] pBf]udf ljz]if ljz]if1sf] ;+nUgtf ;fy}
pTkfbg tyf ljqmL ljt/0fdf c? pBf]ux? dWo] cu|k+lQmdf kg{ cfpF5 . cfjZostf jf
dfu cg'?k s[ifsx?nfO{ k|fljlws ;xof]u ;d]t pknAw u/fPsf] kfOG5 . o; pBf]usf]
pTkfbg Ifdtf k|lt 3G6f ! 6gsf b/n] bfgf tof/ kfg{ ;Sb5 . o;n] pTkfbg u/]sf]
bfgf pBf]us} cfˆg} ;fwg -6«s, 6\ofS6/_ åf/f Jofj;foLsf] kmd{ ;dIf pknAw u/fpb}
cfPsf] 5 . o; pBf]usf] clws[t kF'lh &,%),))).– / rfn' kF'lh #,@%,))).–
/x]sf] 5 . of] pBf]u lj=;= @)^# ;fn >fj0faf6 cljgfz lkm8\ OG8li6«haf6 cljgfz
Xofr/Ldf uflePsf] xf] . o;/L pBf]usf] pTkfng b/ tyf ljt/0f kIf ;jn /x]sf] 5 .
bfgfsf] u'0f:t/ /fd|f] ePsf]n] s'v'/f kfns Jofj;foLx?n] oxfFaf6 pTkflbt bfgfsf]
dfu a9L dfqfdf ug]{ ub{5g\ .
1.2
Literate Survey
ljt/0f dfWod ;DalGw ljleGg Report x? tof/ ul/Psf 5g\ . s'g} klg cg';Gwfg tyf Report n]vg sfo{sf] lglDt o; cuf8Lsf n]v, /rgf, k':ts, zf]w,
k|ltj]bg clen]v cflb ;fdfu|Lsf] cWofog ug'{ cfjZos x'G5 . plrt lzifs{sf] 5gf}6 ug'{b]lv lgisif{ k|fKt eO;Sg] cj:yf ;Dd ;Gb{e
;fdfu|Lx? ;ldIff ug{' cfjZos b]lvG5 . o;}n] ;Gb{e ;fdfu|L ;ldIff tyf
lg?k0f ug{ sfo{ o; Report df klg ul/Psf] 5 . oxfF lgDg ;fdu|Lx?sf] ;ldIff
ul/Psf] 5 .
“A
Channel of Distribution for product is to route taken by the title of good as
move from the producer to ultimate consumer or industrial user.”
-Stern, L.W.
“A
Distribution Channel user system of economic institution through which a
producer of good delivers them into the hand of their user.”
-R. Baskrick
“ The
term Channel of distribution refers to refer to system of marketing
institutions through which goods and services are transferred from original
producer to ultimate user to consumer”
-G.B. Giles
1.3
Purpose of Fieldwork Project Report
o; n]vgsf p2]Zo jf dxTjx? lgDg cg';f/ 5g\ .
s_ o; pBf]usf] Channel Diatribution sf] af/] hfgsf/L u/fpg' .
v_ cljgfz lkm8\af6 pTkflbt bfgfsf] laqmLsf] af/]df
jf:tljs hfgsf/L u/fpg' .
u_ o; pBf]un] l;h{gf ug]{ /f]huf/Lsf cj;/x?sf] hfgsf/L
u/fpg' .
3_ o; pBf]un] j:t' jf ;]jf s] s;/L ljqmL ljt/0f tyf
vl/b ub{5 ;f] af/]df hfgsf/L u/fpg' .
ª_ o; pBf]usf] pTkfbg ljqmL ljt/0f k|lqmofåf/f JolQm
;dfh tyf /fi6«nfO{ s] slt nfe u/]sf] 5, ;f] sf] hfgsf/L u/fpg' .
1.4
Procedure of Fieldwork
lqe'jg ljZjljBfno cGtu{t Jofj:yfkg ;+sfodf cWofog
ul/g] o; afns'df/L sn]hdf lj=lj=P;
t]>f] jif{sf] kf7\oqmd cg';f/ Project Management ljifosf] of] Fieldwork report tof/ ul/Psf] xf] . of] Report tof/ kfg]{ qmddf cfjZos tYofÍ lngsf] lglDt pBf]udf g}
uO{ pBf]sf sd{rf/Lx?;Fu k|ToIf e]63f6 ul/ df}lvs tyf lnlvt ?kdf ljleGg tYofÍx?
;+sng ul/of] . tYofÍnfO{ ljleGg kIfaf6 cWofog ubf{ lgl:sPsf] kl/0fdnfO{
b]vfOPsf] 5 . ;f] tYofÍdf b]vfOPsf kIfx?sf] ;DalGwt lgsfo;Dd k'uL jf:tljstf
k'li6 eof] . cGTodf ;f/fz+ / lgisif{df b]vfOPsf] 5 .
1.5
Method of Data Collection
s'g} klg cg';Gwfg tyf Report n]vgsf] p2]Zo If]q :ki6 ePkl5 s'g} >f]taf6 ;'rgf
;+sng ug]{ elg lg0f{o ug'kb{5 . tYofÍsf k|foM b'O{ >f]t x'G5g\, k|fyflds
>f]tx? / b[lto >f]tx? . t;y{ o; Report df klg tYofÍ ;+sng ubf{ >f]tsf cfwf/df lgDg b'O{
tl/sfx? ckgfOPsf] 5 . tL x'g M
s_
k|fyflds tYofÍ (Primary Data Collection)
v_ l4lto tYofÍ (Secondary data Collection)
s_ k|fyflds
tYofÍ (Primary Data Collection):-
tYofÍ ;+sngsf] sfo{df cg';Gwfgstf{n] p2]Zo cg';f/
cfkm}n] df}lns tYofÍ ;+sng ub{5 eg] o:tf] tYofÍnfO{ k|fyflds tYofÍ elgG5 . o; Report df data ;+sng ug]{ sfo{ pBf]u / l8n/;Dd uP/ tof/ kfl/of] . o; ljlwaf6 tYofÍ lng]
qmddf cGtjf{tf (Interview) / k|ZgfjnL ljlw (Questionnaires Method) åf/f jf:tljs ;+sng ul/of] .
v_ l4lto
tYofÍ (Secondary Data Collection):-
tYofÍ ;+sngsf] qmddf c?x?åf/f k|sflzt ;fdu|Lx? h:t}
;+3;+:yf jf JolQmx?af6 k|sflzt n]v, /rgf k':tsx?af6 lnOg] tYofÍnfO{ l4lto tYofÍ
elgG5 . o; Report df klg ljleGg kqklqsf, pBf]u jfl0fHo ;+3 tyf ljleGg k|ltj]bg cflbåf/f
k|sflzt tYofÍsf] klg k|of]u ul/Psf] 5 .
CHAPTER -II
PRESENTATION AND ANALYSIS OF THE DATA
2.1 Presentations
and Analysis of the Data
lrtjg lhNnfdf km:6fpb} uPsf] s'v'/fkfng Jofj;fosf]
dfunfO{ Wofgdf /flv xfn} dfq :yflkt o; cljgfz bfgf pBf]usf] bfgf pTkfbg tyf
ljqmL ljt/0f dlxg} lkR5] a9\bf] dfqfdf /x]sf] 5 . j[xt If]q j:t' tyf ;]jf
k'¥ofpg] p2]Zo /flv ljt/0f u/]sf] kfOG5 . pBf]uaf6 k|ToIf / ck|ToIf ?kdf o;n]
bfgf ljqmL ub{5 . cfpFbf] jif{df cem cGo al9 lhNnfx?df klg o; pBf]un] bfgf
ljqmL ljt/0f ug}{ nIo /fv]sf] 5 . o; pBf]un] cfˆg} pBf]uaf6 pTkflbt c08fx?,
s'v'/fsf rNnfx? / s'v'/fx? clw/fHosf ljleGg lhNnfx?df ljqmL ljt/0f ub}{
cfO/x]sf] 5 . o; pBf]un] k|ToIf / ck|ToIf dfWodaf6 u/]sf] ljqmL kl/df0f
lgDgfg';f/ b]vfOPsf] 5 .
Table
No. 1
Sales status of Production
S.N.
|
Particular
sales
|
Sales
in Metric Tone
|
1.
|
Direct Sales
|
1500(60%)
|
2.
|
Indirect Sales
|
1000(40%)
|
3.
|
Total
|
2500(100%)
|
Sources: Numbers in Parentheses indirect percentages
tflnsf g+= ! af6 of] s'/f yfxf kfpg
;lsG5 ls pTkflbt bfgf dWo] pBf]uaf6 g} k|ToIf ?kdf !%)) d]l6«s 6g jf ^) Ü ljqmL
ljt/0f u/]sf] / ck|ToIf dfWodaf6 pTkflbt bfgfsf] !))) d]l6«s 6g jf $) Ü bfgf
ljqmL ul/Psf] b]lvG5 .
Sales of Production on Pie-Chart
Fig. No. 1
Table No. 2
Sales Status of Production
S.N.
|
Months
|
Sales in
metric ton
|
1.
|
Sharwan
|
223(8.91%)
|
2.
|
Bharda
|
242(9.66%)
|
3.
|
Aswin
|
244(9.75%)
|
4.
|
Kartik
|
250(10%)
|
5.
|
Manshir
|
260(10.41%)
|
6.
|
Poush
|
275(11%)
|
7.
|
Magh
|
300(12%)
|
8.
|
Falgun
|
304(12.16%)
|
9.
|
Chitra
|
208(8.33%)
|
10.
|
Bisakh
|
194(7.75%)
|
Source: Field Survey 2063
2.2 Analysis
of Data
dflysf]
Sales Status of Production table nfO{ cWofog ubf{ of] yfxf x'g cfpb5 sL s'v'/f /
c08fsf] ahf/ dfu a9\g] ;do jf dlxgf cjlw eGbf cuf8Lsf] dlxgfdf bfgf ljqmL
ljt/0f df j[l4 ePsf] b]lvG5 . o:tf] x'gdf s'v'/f / c08fsf] ahf/df dfu a9\g]
;dodf bfgfsf] cfk'lt{df x'g ;Sg] /f]sfj6 af6 / To; cjlwdf bfgfsf] pknAwtf x'g
g;Sg] hf]lvdaf6 aRg klg pkef]Qmfx?n] k'j{ ;fjwfgL ;fy dfu a9L u/]sf] b]lvG5 eg]
lkm8\n] klg pkef]Qmfsf] dfunfO{ Wofgdf /flv al9 ljqmL ljt/0f u/]sf] b]lvG5 .
Fig. No.2
sflt{s dlxgfsf] ljqmL @%) 6gsf] b/n] ePsf] h'g
s'n pTkfbgsf] !)Ü /x]sf] 5 . d+l;/ dlxgfsf]
ljqmL @^) 6gsf] b/n] ePsf] 5 . h'g s'n pTkfbgsf] !)=$!Ü /x]sf] 5 .
ljt/0f dfWodsf] d'Vo p2]Zo
g} sd nfut df al9 eGbf al9 clGtd pkef]Qmfx?nfO{ clwstd ;Gt'li6 lbg' xf] . o;
pBf]un] bfgf cfˆgf u|fxs ;fd' k'¥ofpgsf] nfuL lgDg ljt/0f dfWod ckgfPsf] kfOG5
.
cljgfz lkm8\sf] pTkfbg Ifdtf k|lt3G6f ! 6gsf] b/n]
pTkfbg x'G5 . b}lgs ?kdf slDtdf klg * 3G6f b]lv !) 3G6f ;Dd pBf]u ;+rfngdf
/x]sf] kfOG5 . ;+rfngsf] ;'? dlxgf b]lv g} @)) 6g /x]sf] 5 . h'\g clxn] ;Ddsf]
s'n pTkfbg * Ü /x]sf] 5 . o;/L g} k}fif dlxgfsf] ljqmL @&% 6g / df3 dlxgfdf
#)) 6g ljqmL ul/Psf] 5 . h'g s'n pTkfbgsf] !@ Ü /x]sf] 5 . To:t} u/L kmfNu'g
dlxgfsf] ljqmL ;a} eGbf a9\bf] 5, h;df #)$ 6gsf] b/n] ljqmL ljt/0f ul/Psf] 5 .
h'g s'n pTkfbgsf] !@=!^Ü /x]sf] 5 r}t dlxgfsf] ljqmL @)* 6gsf b/n] ul/Psf] 5
eg] a}zfv dlxgfsf] ljqmL ljt/0f !($ 6gsf b/n] ul/Psf] 5 h'g s'n pTkfbgsf] &=&%Ü
/xg uPsf] 5 .
o;/L o; pBf]usf] ljqmL ljt/0f kIfnfO{ cWofog ubf{
pTkfbg ul/Psf] bfgf k|To]s dlxgfdf a9\bf] qmddf /x]sf] 5 . pBf]uaf6 pTkflbt ;a}
kl/df0fsf] bfgf ljqmL ePsf] jf pTkflbt bfgf uf]bfddf d}fHbft /fVg' kg{] cj:yf
cfPsf] 5}g\ .
o;/L dfl;s ?kdf ePsf] ljqmL
ljt/0fsf] kl/df0f qmdzM a9\bf] qmddf /x]sf] 5 . h;sf] sf/0f udL{ dlxgfsf] t'ngfdf lxpbf] dlxgfdf eg] ljqmL kl/df0f 36]sf]
kfOPsf] 5 . h'g b]zsf] jt{dfg l:ylt aGb x8\tfn ;fy} s'v'/fdf nfUg]
/f]usf] sf/0fn] ubf{ x'g uPsf] xf] . hf8f]sf] lbgx?df df;' tyf c08fsf] vkt al9
x'g' / s'v'/fnfO{ nfUg] /f]ux? klg uld{sf] t'ngfdf hf8f] dlxgfdf sd nfUg'n]
ubf{ Joj;foLx? al9 dfqdf s'v'/f kfNgsf] nflu pT;flxt x'g] ub{5g\ .
2.3 Study Result
o; pBf]un] bfgf ljqmL ljt/0fsf] nflu k|ToIf /
ck|ToIf dfWod ckgfPsf] kfOG5 . ck|ToIf dfWod eGbf k|ToIf dfWod g} a9L k|of]u ug]{
x'gfn] g} xf]nf oxfF ck|ToIf dfWoddf eGbf k|ToIf dfWodåf/f g} a9L bfgf ljqmL
u/]sf] b]lvG5, lsgeg] of] dfWodaf6 k|ToIf u|fxsx?;Fu e]63f6 x'g], ;Nnfx ;'emfj
lng] lbg] x'g] x'Fbf bfgfsf] u'0f:t/sf] af/]df, u|fxsx?sf] cfjZostf, rfxgfsf]
af/]df, k|lt:kwL{ j:t'sf] af/]df, u|fxsx?nfO{ lbg] ;]jf ;'ljwfsf] af/]df,
k|lt:kwL{x?sf] af/]df ;d]t hfgsf/L k|fKt ug{ ;lsG5 . o:tf] of] pBf]u k'0f{tof
s[lif If]qdf cfwf/Lt ePsf] x'gfn] o;df Ph]G6x?n] s'v'/fkfng Joj;fo ug{sf] nflu
s[ifsx?nfO{ pTk|]l/t k|bfg ub{5g\ / s[ifsx?nfO{ a}+saf6 C0f lngsf] nflu ;'ljwf
;d]t k|bfg ub{5g\ . To;}n] clestf{nfO{ Channel Member df yKg] xf] eg] ;'gdf ;'uGw x'g] b]lvG5 .
† o; pBf]un] bfgf
ljqmL ljt/0fsf] nflu k|ToIf / ck|ToIf dfWod ckgfPsf] b]lvG5 .
† ck|ToIf dfWod eGbf
k|ToIf dfWodåf/f bfgf a9L ljqmL ljt/0f ePsf] b]lvG5 .
† a}zfv dlxgfdf bfgf
ljqmL ljt/0f sd ePsf] b]lvG5 .
† kmfNu'g dlxgfdf
;a}eGbf a9L bfgf ljqmL ljt/0f ePsf] b]lvG5 .
CHAPTER -III
SUMMARY, COCSLCUSIO3N & RECOMMENDATION
3.1 Summary
cljgfz lkm8\n] pTkfbg u/]sf]
bfgfnfO{ ljt/0fsf] ljleGg dfWod ckgfP/ ljqmL ljt/0f u/]sf] cj:yfx?sf] cWoog u/L
o; Fieldwork Report tof/ kfl/Psf] xf] . o; pBf]un] ck]Iff u/] adf]lhdsf] ljqmL
ljt/0f ;Gtf]ifhgs ePsf] kfOPsf] 5 . o;/L ljt/0f ubf{ ;du| lhNnf, ufFp–ufFp;Dd
o;n] ljqmL ljt/0f u/]sf] kfOG5 . o; l/kf]6{df ljqmL u/]sf] tYofÍnfO{ clxn]
;Ddsf ;a} dlxgfx?df ePsf] ljqmLnfO{ b]vfOPsf] 5 . o; pBf]un] k|lt:kwL{x?;Fu s8f
k|lt:kwf{ u/]/ cfˆgf] bfgfnfO{ s[ifs ;fd' ljqmL u/L VoftL sdfPsf], oxfF
jftfj/0fLo ;Gt'ng /fv]/ ;dfh tyf ;du| lhNnfel/ cfˆgf] VoftLnfO{ clej[l4 u/fpb}
cfPsf] 5 .
3.2 Conclusion
ahf/zf:qdf ljt/0f sfo{ ckl/xfo{ 5 eGg] s'/fdf b'O{ dt 5}g\ . j:t'
pTkfbg u/]/ dfq ahf/zf:qsf] nIo k'lt{ x'b}g . j:t'sf] ;kmn ?kdf ljt/0f ug{sf nflu
ljt/0f dfWodsf ;b:ox?sf] cfjZostf kb{5 . o; pBf]usf] ljt/0f kIfnfO{ lgofNbf
o;sf] ljt/0f kIf cToGt ;an /x]sf] 5 pTkfbg u/]sf] bfgf ztk|ltzt ljqmL ug{ ;kmn
ePsf] 5 . o; pBf]usf] k'0f{ Ifdtfn] pTkfbg u/L ljqmL ljt/0f ug{sf] nflu s]xL
kIfnfO{ ;'wf/ ug'{kg{] b]lvG5 . ltgLx? lgDgfg';f/ 5g\ .
† sd{rf/Lx?sf]
Jofj:yfkg .
† o; pBf]usf
l8n/x?nfO{ lhNnfx?df ljqmL ljt/0fsf] nflu k|aGw ldnfpg' kb{5 .
† Jofj;foLx?sf]
lxtnfO{ Wofgdf /fvL s'v'/fx?sf] pGgt g;n, cf}iflwx? /fd|f] k|aGw ;d]t u/fpg' kb{5
.
† Sales
Promotion sf ljlwx? h:t}M k'/:sf/, 5'6, ljqmL kl5sf
;]jf cflb pknAw u/fpg' kb{5 .
† cfhsf] lj1fkgsf] o'udf j:t'sf] lj1fkgnfO{ z;Qm ?kdf cuf8L a9fpg' kb{5 .
3.3 Recommendation
lj=;+=
@)%! ;fndf cljgfz lkm8\n] :yfkgfsf] z'?jftaf6 ljleGg v'6sLnf
kf/ ub}{ o; cj:yfdf cfO{ k'u]sf] 5 . :yfkgf sfnb]lv g} ljt/0f k|0ffnLnfO{
cfˆgf] sf/f]af/sf] s]Gb| ljGb' agfPsf] o; lkm8\n] jt{dfgdf abln+bf] cfly{s
kl/j]z cg';f/ cfˆgf] ljt/0f k|0ffnLnfO{ Jofkstf Nofpg' kg]{ b]lvG5 . o; lkm8\n]
ljBdfg\ cj:yfdf /x]sf] r'gf}tLnfO{ ;dfwfg ug{sf] nflu y'k|} sfo{ ug'{ lgtfGt
cfjZos b]lvG5 . ljt/0f cufl8 a9fpg ;lrt lgoGq0f ug'{ kg]{ vfFrf] b]lvPsf] 5
h;nfO{ lgDg a'Fbfut ?kdf b]vfpg ;lsG5 .
†
Distribution Policy ;xL ePtf
klg ;f] cg'?k sfo{ cl3 a9\g ;s]sf] kfOb}g .
†
o;sf] ljt/0f gLltdf cfPsf] kl/jt{g
/ k|lt:kwf{nfO{ cFufn]/ ahf/df cl3 a9\g s]xL xb;Dd dfq ;kmn ePsf] kfOG5 .
†
h'g p2]Zosf] nflu lkm8\; vf]lnPsf]
xf], To;sf] Joj:yfkg kIf ;f]xL p2]Zo cg'?k cl3 a9\g ;s]sf] kfOb}g\ . o;sf] nflu
Joj:yfkg kIfnfO{ ;'b[9 u/L cuf8L a9\g' kg]{ b]lvG5 .
ljt/0f gLltnfO{ k|efjsf/L agfpg
ljt/0fsf] If]qdf cfPsf] r'gf}tLnfO{ ;fdgf ub}{ cl3 a9\g' kg]{ b]lvG5 . o;sf]
nflu ljt/0fsf] If]qdf nufgL a9fpg' kg]{, bIf / cg'ejL JolQmsf] 5gf}6 ug'{ kg]{
b]lvG5 .
BIBLIOGRAPHY
† Pant, Prem
Raj (1998), Field Assignment and Report Writing, Ktm, Veenu Academic Enterprise
† Wolff
Howard K. ad Prem Raj Pant (2002), A Handbook for Social Science Research and
Thesis Writing, Kathmandu, Buddha Academic Enterprises Pvt. Ltd.
† Pant, G.D.(2049) Easy Statistics and
Mathematics for Economics Surkunda Pustak Bhawan, Kathmandu
† /fh]Gb| sfsL{
-@)^#_, Pd=s]= klAnz;{ P08 l8i6«LAo"6;{ ef]6flx6L, sf7df8f}
APPENDIX
Questionnaire:
of] k|ZgfjnL d+unk'/–@, k'j{ /fdk'/df
cjl:yt cljgfz lkm8\df pTkfbg ul/Psf] bfgfsf] ljt/0f k|0ffnLsf] cj:yf hfgsf/L
kfpg tof/ ul/Psf] xf] .
!= ;fdfGo hfgsf/L (General Information )
† of] pBf]usf]
:yfkgf slxn] ePsf] xf] <
† of] pBf]usf] btf{
slxn] ePsf] xf] <
† pBf]usf] s'n nufgL
slt 5 <
† pBf]udf
sfdbf/x?sf] ;+Vof slt 5 <
† pTkflbt j:t'sf] dfu
s:tf] 5 <
† dfu cg';f/ j:t'sf]
pTkfbg slt 5 <
† pBf]uaf6 k|ToIf
÷ck|ToIf ljqmL slt x'G5 <
† k|To]s dlxgfsf]
ljqmL ljt/0f slt 5 <
† ljqmL ljt/0fsf]
nfuL Channel x? s'g–s'g ckgfOPsf] 5 <
† pBf]un] jftfj/0fLo
;Gt'ngdf s:tf] c;/ kf/]sf] 5 <
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